3 How might Cody Rudisell's decision differ if he based it on the utilitarian approach vs individualism approach vs practical approach to ethical decision making? Which approach does he appear to be using? The rapid growth of InPace Solutions occurred in no small part because of sales manager Ken Bodine and the skills of the savvy young sales team he had assembled. Bodine prided himself on finding and hiring top graduates from two major business schools in the state. In addition to the top salaries offered by InPace, the graduates were attracted by Bodine's energy, innovative thinking and can-do attitude. He was the embodiment of InPace culture - moving fast and ahead of the knowledge curve in high-tech. InPace's sales force consistently stunned the competition with their high performance level. Among other things, InPace had the reputation for aggressive business intelligence. Competitors found both amusing and frustrating the company's ability to outmanoeuvre others and capture accounts. Bodine enjoyed the air of mystery surrounding the InPace organisation.