Corporations do not speak in the same voice as these new networked conversations. To their intended online
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Corporations do not speak in the same voice as these new networked conversations.
To their intended online audiences, companies sound hollow, flat, and inhuman.
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Information Technology For Management Advancing Sustainable Profitable Business Growth
ISBN: 9781118357040
9th Edition
Authors: Efraim Turban Linda Volonino Gregory R. Wood
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