In 2015, Paul Woods left his role as National Manager, Business Productivity Services, to found Adopt & Embrace - a company that helps organisations engage, empower and connect teams and customers by helping them recognise the benefits of digital collaboration and flexible ways of working through digital technologies. A foundational principle of the company is that people are an essential part of the technology adoption and development equation. That is, organisations often emphasise that technology enhances their ability to achieve goals, but it is the people of the organisation that adopt, embrace and drive the use of technology to meet those goals. Particularly in a knowledge economy, technology should serve the needs of employees, rather than the other way around. The company walks its talk by setting itself up with flexible physical workspaces coupled with an easy-to-access digital workspace, allowing employees to work from anywhere, with anyone, on anything, anytime. It's not an odd occurrence to find Woods meeting a client over 100km from the office, and then deciding that the park bench overlooking the beach at Coolum would be a better office for the afternoon than driving back to Brisbane. This type of flexibility has allowed employees to take advantage of each other's availability so that they can coordinate the times that they are working with one another (as opposed to losing two hours of coordinated work time commuting back to the office from a remote morning meeting). This enables the company to define work as a thing you do, not a place you go. While working from the beach sounds idyllic, it is this sort of flexibility that has allowed Adopt & Embrace to hire talent that might otherwise go overlooked by companies seeking employees with specific work hours. Mid-career professionals who have had to reduce their available office hours to take care of family commitments are a prime example of the talent that Adopt & Embrace attracts and emphasises the company's desire to hire based on diversity of talent. The start-up's 10 employees range in experience from graduate through to mature-career MVP, early 20s through to +60, non-technical through to IT engineer. The company's culture of technology-enabled collaboration has allowed the business to expand domestically and internationally across five time zones without the need to set up traditional office space at all locations - if you've got wi-fi, you're in the office. Question With all that is happening in new technology and digital collaboration, it's more common for work to take place at home, and for personal tasks to be done at work. How does this impact on our understanding of the term 'work-life balance' and is the term still relevant?