Renault's Digital Factory is essentially a new department within the organisation. How would you organise Renault Group's departmental structure so that the Digital Factory Department had the best chance of success? What sorts of skills and expertise would you consider essential for staff within the Digital Factory? Advances in data capture, analysis and use have created a disruptive force within the automotive manufacturing sector. To embrace digital change and seek out new avenues for value generation and growth, Renault created its 'Digital Factory - a business unit within the company tasked to accelerate the adoption of digital technologies and analytics across different business functions as a means of creating and capturing value for the company. Today, Renault engages millions of consumers via its website, social media, and a custom mobile app (launched in 2017) designed to build relationships with its customers beyond the salesroom and servicing departments.