What approach is best for managers as technology changes fast: should we be on the leading edge,

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What approach is best for managers as technology changes fast: should we be on the leading edge, or be a fast follower or a laggard, letting others take the risks and make mistakes that we can learn from? If a market such as parcel delivery requires speed, can managers afford to be anything other than first and fastest? If you were managing part of Australia Post, how would you go forward when your traditional market is changing quickly? The environment in which we manage and work seems to be changing faster than ever before, and, looking forward, is perhaps accelerating. The threats and opportunities of technological development also appear to be accelerating. For a manager in a business that is importing or exporting products, services or components for these, they will need to take account of political forces, macroeconomic forces and new technologies in order to make their decisions effectively. Yet these factors are very hard to predict. Many managers will need to build flexibility into their plans, in order to cope with these and many other uncertainties.

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Management

ISBN: 9780324317985

7th Edition

Authors: Richard L. Daft

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