The Wall Street Journal (September 1, 1994) reported that “Philip Morris Cos., in an aggres¬ sive move to boost its stock price, announced a $6 billion stock buy-back plan and raised its quarterly dividend nearly 20% . . . The announcement, which came after a regularly scheduled board meeting, raised the company’s stock to a 52-week high . . . Separately, rating agencies Standard & Poor’s Rating Group and Moody’s Investors Service Inc. confirmed their ratings on Philip Morris’s debt. While both agencies said Philip Morris is continuing to generate strong cash flow, Moody’s . . . placed Philip Morris at the low end of its current rating level. REQUIRED: Explain how this announcement can increase Philip Morris’s stock price while at the same time reduce its credit rating.