1. Describe some of Rick Federico’s personal leadership traits. How do you manage 97 bistros and 33 diners at once? This isn’t a riddle. It is actually the daily challenge of Rick Federico, CEO of P. F. Chang’s, which owns and operates a chain of Asian-style restaurants across the country. During the time he has been head of the company, Federico has taken on the huge tasks of taking the company public and launching Pei Wei, the fi rm’s chain of diners. In addition, he has developed management teams and laid out clear expectations for his employees. He has earned the respect of his managers, his workers, his customers, and even his competitors. He has won accolades and leadership awards. “Rick has done a great job of building a strong team culture and has built an organization that is based upon quality of execution,” notes one colleague. Watch the video to see Federico’s leadership style in action at P. F. Chang’s.