1. Describe the conceptual skills you think Chris Kolbe needs for his job as vice president of Original Penguin. Penguins have always been cool. But golf shirts with a little fl apping bird printed on them experienced a lull in coolness. In fact, their popularity remained frozen for two decades, largely because they were worn by aging golfers. Now the penguins are back, fl apping furiously—and, many would argue, coolly—not just on golf shirts but also on a wide array of men’s and women’s clothing and accessories, including shirts, shoes, hats, belts, neckties, handbags, and even bathing suits. These items represent the extreme makeover of a 50-year-old brand of clothing called Original Penguin. Now owned by Perry Ellis International, the Original Penguin brand of clothing is experiencing rejuvenation—thanks largely to Penguin’s vice president, Chris Kolbe. This video allows you to follow Kolbe around the management workplace to see what his job entails.