2. Once you have an outline of your geographic culture, try to identify the group most opposite to your own. For example, if you consider yourself a New Yorker, you may think of a Mississippian or a Californian. All savvy managers seem to be familiar with the Japanese custom of exchanging business cards, the French custom of the two-hour lunch, and the South American custom of getting to know potential business partners on a personal level before discussing business.101 But how many managers are aware of the cultural differences that exist within the United States? For example, how many Manhattanites know that in some parts of the country, businesses close down on the fi rst day of hunting season?