A company makes a range of products and sells to several large, loyal customers to achieve a
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A company makes a range of products and sells to several large, loyal customers to achieve a healthy market share. A new competitor has emerged to offer equivalent products at much lower prices. What should the company do?
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Related Book For 
Engineering Management Meeting The Global Challenges
ISBN: 9781498730075,9781498730105
2nd Edition
Authors: C. M. Chang
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