A company with 15 territories found that product A accounted for 40 to 50 percent of the

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A company with 15 territories found that product A accounted for 40 to 50 percent of the sales in 13 of the districts. But this product brought in only about 20 percent of the volume in the remaining two territories.

What factors might account for the relatively low standing of product A in the two territories?

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Management Of A Sales Force

ISBN: 115070

12th Edition

Authors: Rosann Spiro , William Stanton , Gregory Rich

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