A firm manufactures a uniform product whose selling price is Rs 10. It has a capacity of
Question:
A firm manufactures a uniform product whose selling price is Rs 10. It has a capacity of 10,000 units. The variable costs are Rs 2.50 per unit. The fixed costs are estimated at Rs 30,000 upto 50%
capacity utilisation and Rs 36,000 above that level, and Rs 42,000 if the utilisation is 80% or above.
(a) What is the break-even point?
(b) What will be the operating profit of the firm at 70%, 80% and 90% utilisation?
(c) The firm manufactures and sells only 6,000 units in a year due to market constraints. What is the margin of safety?
(d) What is the lowest level of activity at which the firm can make a profit of Rs 18,000?
(e) Management of the firm is advised that if the selling price is reduced to Rs 9 per unit, sales will go upto 7,500 units. Is it worthwhile reducing the price?
(f) Management of the firm is also advised that the sale of 7,500 units at the present selling price can be achieved if a sum of Rs 5,000 is spent on advertisement.
Which alternative is more profitable-reducing the selling price or spending on advertisement?
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