After one year of market testing, the manufacturer of a new food product had sold 4,800 packages

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After one year of market testing, the manufacturer of a new food product had sold 4,800 packages in the test city of Louisville, Kentucky. Assuming that the test market is representative of the whole nation, determine national sales of the product.

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Management Of A Sales Force

ISBN: 115070

12th Edition

Authors: Rosann Spiro , William Stanton , Gregory Rich

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