As a result of sales volume analysis, many firms have eliminated some of their products or customers.

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As a result of sales volume analysis, many firms have eliminated some of their products or customers. Yet in several of these cases, the sales volume has increased after the market cutback. How do you account for this result?

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Management Of A Sales Force

ISBN: 115070

12th Edition

Authors: Rosann Spiro , William Stanton , Gregory Rich

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