As a sales manager for ABC Company, Rocky Farlow oversees 15 sales reps. Farlow is an outstanding

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As a sales manager for ABC Company, Rocky Farlow oversees 15 sales reps. Farlow is an outstanding transactional leader, but he is hopelessly ineffective as a transformational leader. Is this a problem? Why or why not?

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Management Of A Sales Force

ISBN: 115070

12th Edition

Authors: Rosann Spiro , William Stanton , Gregory Rich

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