Each of the following firms made a territorial cost analysis and discovered it had some districts that
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Each of the following firms made a territorial cost analysis and discovered it had some districts that were showing a net loss. What actions involving the sales force do you recommend each company take to improve its situation?
a) Hardware wholesaler, covering six southeastern states.
b) Paint and varnish manufacturer.
c) National business machines manufacturer.
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Related Book For
Management Of A Sales Force
ISBN: 115070
12th Edition
Authors: Rosann Spiro , William Stanton , Gregory Rich
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