For products intended for global markets, customers wants and needs are different from one market to another.
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For products intended for global markets, customers’ wants and needs are different from one market to another. How can a centralized global team build up a product to serve as a “platform” for the global market?
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Utsab mitra
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Related Book For 
Engineering Management Meeting The Global Challenges
ISBN: 9781498730075,9781498730105
2nd Edition
Authors: C. M. Chang
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