Gain an appreciation for the differences between Geert Hofstede’s “masculine” and feminine” cultures. American masculine business behaviors include high achievement and the aquisition of material goods and efficiency, but other, more feminine, cultures value relationships, leisure time with family, and developing a sense of community. Do not mistake this more feminine approach with lack of motivation. Similarly, cultures that value “being and inner spiritual development”

rather than compulsively “doing,” are not necessarily inferior?

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