In a complex conglomerate business such as General Electric, a(n) ____________ level strategy sets strategic direction for

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In a complex conglomerate business such as General Electric, a(n) ____________ level strategy sets strategic direction for a strategic business unit.

(a) institutional

(b) corporate

(c) business

(d) functional

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Management

ISBN: 9781118113929

12th Edition

Authors: John R. Schermerhorn

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