In a small town, there are only two stores that handle sundry goods-ABC and XVZ. The total number of customers is equally divided between the two, because price and quality of goods sold are equal. Both stores have good reputation in the community, and they render equally good customer service.

Assume that a gain of customer by ABC is a loss to XVZ and vice versa. Both stores plan to run annual preDiwali sales during the first week of November. Sales are advertised through a local newspaper, radio and television media. With the aid of an advertising firm, store ABC constructed the game matrix given below.

(Figures in the matrix represent a gain or loss of customers.)

Determine optimal strategies and worth of such strategies for both ABC and XVZ.

Strategy of ABC Strategy of XYZ Newspaper Radio Television Newspaper 30 40 -80 Radio 0 15 -20 Television 90 20 50