Marketing and innovation are said to be two significant competencies of any enterprise.

a. Explain, why these two competencies have been singled out as significant?

b. Why would those engineering managers, who possesses demonstrable skills and insights in both of these competencies, be perceived to be particularly valuable to corporate enterprises?

c. What specific activities could an engineering manager, who possesses demonstrable skills and insights in both of these competencies, actually pursue in order to maximize the value that he or she creates for his or her employers?