Royal Dutch/Shell pioneered the system of scenario planning. Describe how Royal Dutch/Shell uses TINA (There Is No
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Royal Dutch/Shell pioneered the system of scenario planning. Describe how Royal Dutch/Shell uses TINA (There Is No Alternative) to develop strategy in an uncertain economy.
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ISBN: 115052
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Authors: Warren R.Plunkett , Raymond F.Attner , Gemmy S.Allen
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