Select an organization with which youre familiar either as an employee or perhaps as a frequent customer.

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Select an organization with which you’re familiar either as an employee or perhaps as a frequent customer. Assume you’re the top manager in this organization. What types of information from environmental scanning do you think would be important to you? Where would you find this information? Now assume you’re a first-level manager in this organization. Would the types of information you’d get from environmental scanning change? Explain.

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Management

ISBN: 115058

13th Global Edition

Authors: Stephen P. Robbins, Mary A. Coulter

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