The company wants to develop a new product for a high-end consumer market. It is known that
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The company wants to develop a new product for a high-end consumer market.
It is known that customers in this market are difficult to identify and are geographically dispersed. How should the company plan for product distribution and promotion?
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Aysha Ali
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Related Book For 
Engineering Management Meeting The Global Challenges
ISBN: 9781498730075,9781498730105
2nd Edition
Authors: C. M. Chang
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