The Society of Competitive Intelligence Professionals (SCIP) was founded in 1987 and defi nes competitive intelligence (CI)

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The Society of Competitive Intelligence Professionals

(SCIP) was founded in 1987 and defi nes competitive intelligence (CI) as the process of monitoring the competitive environment. Visit the society’s Web site. How could a manager use competitive intelligence?

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Management Meeting And Exceeding Customer Expectations

ISBN: 115052

9th Edition

Authors: Warren R.Plunkett , Raymond F.Attner , Gemmy S.Allen

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