When interviewing an applicant for a sales job, management ordinarily should be vitally interested in complete answers to the following three questions:

a) How badly does the applicant want or need the job?

b) Can the job furnish the applicant with the success he or she wants, or offer the applicant the opportunity to realize his or her goals in life?

c) Will the applicant strive to achieve the level of work his or her capacity will allow?

Prepare a series of questions an interviewer might ask the applicant so that the company can answer these three questions following the interview.