When Limited Brands buys cotton in Egypt, has tops sewn from it in Sri Lanka according to

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When Limited Brands buys cotton in Egypt, has tops sewn from it in Sri Lanka according to designs made in Italy, and then offers the garments for sale in the United States, this form of international business is known as .

(a) licensing

(b) importing

(c) joint venturing

(d) global sourcing

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Management

ISBN: 9781118113929

12th Edition

Authors: John R. Schermerhorn

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