=+12. Describe the unique strategies of family firms as brand builders and preservers.

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Managing The Family Business Theory And Practice

ISBN: 9781783470709,9781783470693

1st Edition

Authors: Thomas Zellweger

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Question Posted: Oct 10, 2024 07:01 AM

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=+11. If you were an owner of a family firm, how would you exploit the firms image as a family firm in the marketplace?
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=+12. Describe the unique strategies of family firms as brand builders and preservers.

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Managing The Family Business Theory And Practice

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