2. Identify and discuss real examples of companies with a competitive advantage based on customer lock-in as

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2. Identify and discuss real examples of companies with a competitive advantage based on customer lock-in as opposed to product innovation. Which type of competitive advantage do you expect to sustain a high ROIC for a longer time?

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Valuation Measuring And Managing The Value Of Companies University Edition

ISBN: 978-1118873731

6th Edition

Authors: Mckinsey & Company Inc. ,Tim Koller ,Marc Goedhart ,David Wessels

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