3. How does the total market for a new product differ from a companys addressable market? Which...

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3. How does the total market for a new product differ from a company’s addressable market? Which market is more relevant for forecasting a company’s revenues?

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Valuation Measuring And Managing The Value Of Companies University Edition

ISBN: 978-1118873731

6th Edition

Authors: Mckinsey & Company Inc. ,Tim Koller ,Marc Goedhart ,David Wessels

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