In the early 1980s, United, Delta, and American Airlines each started frequent flier programs as a way
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In the early 1980s, United, Delta, and American Airlines each started frequent flier programs as a way to differentiate themselves in response to excess capacity in the industry. Many industry analysts, however, believe that this move had only mixed success. Use the competitive advantage concepts to explain why.
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Business Analysis And Valuation Using Financial Statements Text And Cases
ISBN: 9780324118940
3rd Edition
Authors: Krishna G. Palepu, Paul M. Healy, Victor L Bernard
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