Superb Consultants has submitted a proposal to analyze the cultural values of your organization. The proposal states

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Superb Consultants has submitted a proposal to analyze the cultural values of your organization. The proposal states that Superb has developed a revolutionary new survey to tap the company’s true culture. The survey takes just 10 minutes to complete, and the consultants say results can be based on a small sample of employees. Discuss the merits and limitations of this proposal.
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Canadian Organizational Behaviour

ISBN: 978-0070401877

8th Canadian Edition

Authors: Steven Lattimore McShane, Sandra Steen

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