Suppose an analysis of sales force size and selling effort deployment indicates that a company has a

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Suppose an analysis of sales force size and selling effort deployment indicates that a company has a salesforce of the right size but that the allocation of selling effort requires substantial adjustment in several territories. How should such deployment changes be implemented?
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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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