Suppose researchers were experimenting with how much more satisfied consumers are with a new and improved version

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Suppose researchers were experimenting with how much more satisfied consumers are with a “new and improved” version of some existing product. How might the researchers design a placebo within an experiment testing this research question? Is using such a placebo ethical or not?

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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