Suppose that AlwaysRain Irrigation's marketing department will undertake an intense ad campaign for the bronze sprinklers, which

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Suppose that AlwaysRain Irrigation's marketing department will undertake an intense ad campaign for the bronze sprinklers, which are more expensive but also more durable than the plastic ones. Forecast demand for the next four years is:

Yearly Demand (in 000s) Yr 1 Yr 2 Yr 4 Yr 3 Bronze 90 11 15 18 23 Bronze 180 Bronze 360 15 16 17 20


What are the capacity implications of the marketing campaign?

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Operations And Supply Chain Management

ISBN: 287

14th Edition

Authors: F. Robert Jacobs, Richard Chase

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