Suppose the Digby company shifts focus to only competing in the Thrift and Nano segments, while competing

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Suppose the Digby company shifts focus to only competing in the Thrift and Nano segments, while competing on price by reducing costs and passing the savings to the customers, what strategy would they be implementing?
a) Niche cost leader
b) Niche differentiation
c) Broad differentiation
d) Broad cost leader
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Auditing a risk based approach to conducting a quality audit

ISBN: 978-1133939153

9th edition

Authors: Karla Johnstone, Audrey Gramling, Larry Rittenberg

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