Suppose you get a job at the office of the International Intellectual Property Alliance (IIPA; www.iipa.com). You

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Suppose you get a job at the office of the International Intellectual Property Alliance (IIPA; www.iipa.com). You learn that worldwide piracy of products is rampant. Your boss assigns you to draft a brief policy memo in which you address the following questions.
•What is the worldwide scope of piracy? What industries are most affected by
piracy, and what is the financial loss from piracy in each of these industries?
•What are the top five countries that are the greatest sources of piracy?
•What strategies do you recommend for combating piracy?
In addition to globalEDGE™ and the IIPA portal, other useful sites for this exercise are the Office of the United States Trade Representative (www.ustr.gov), United Nations (www.un.org), and the Business Software Alliance (www.bsa.org).
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International Business The New Realities

ISBN: 978-0134324838

4th edition

Authors: Tamer Cavusgil, Gary Knight, John Riesenberger

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