Suppose you read a story that claims an insurance company is monitoring their customers' driving habit. On

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Suppose you read a story that claims an insurance company is monitoring their customers' driving habit. On what type of data source in the claim in this story based?
A. These data are distributed by an organization.
B. These data are collected by ongoing business activities.
C. These data are responses from a survey.
D. These data are outcomes of a designed experiment.
E. These data are results of an observational study.
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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