Sustainability involves more than just the impact of actions on the environment. The triple bottom line recognizes that a company has to measure its impact on people, planet, and profit for its long- term economic and social viability. To follow are examples of green initiatives recently undertaken at Proctor and Gamble (P& G). For each example, indicate whether the impact of this initiative would be primarily economic, environmental, or societal.

Initiative at Proctor and Gamble (P& G)

a. Total shareholder return has increased in the past fiscal year

b. Long- term goals include integrating 100% renewable or recycled materials into product lines and packaging

c. Aided 60 countries and saved thousands of lives by developing and providing PUR water filtration packets via the Children’s Safe Drinking Water (CSDW) Program

d. Partnered with Feeding America to help fight hunger

e. Plans to eliminate manufacturing waste that is currently sent to landfills

f. Shareholder’s equity decreased from 2009 to 2010

g. Provided disaster relief to Haiti, donating PUR packets and various hygiene products

h. Within the past year, P& G has decreased the amount of company printed pages by 11 million through combined efforts with Xerox

i. Working to improve and preserve the quality of water within regions and communities where operations take place to avoid contributing to water scarcity

j. Moving toward 100% renewable energy to power plants to completely eliminate petroleum- based CO2 emissions

k. Partnered with UNICEF to provide vaccinations to women and children at risk for maternal and neonatal tetanus

l. Funds NGO efforts to educate children in India through Project Shiksha

m. Planning to create products and packaging in such a way that consumer waste goes to recycling, compost, or waste- to- energy rather than landfills Economic, Environmental, or Societal