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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer(1st Edition)

Authors:

Eugene Y. Chan

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ISBN: 9783031509469

Book publisher: Palgrave Macmillan

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Book Summary: Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.

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