EMarketing EXcellence: The Heart Of EBusiness(2nd Edition)
Authors:
PR Smith, Dave Chaffey
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$9.99
Book details
ISBN: 9780750663595
Book publisher: Published
Book Summary: As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is:* Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation. * Practical - case studies from B2C, B2B, NfP, large and small organisations as practical. UK and European emphasis. * Balanced - insights based on industry research, reports and some academic work where appropriate. Also a range of viewpoints - not just the author's view,
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