The AFC managers have been assuming that there is a correlation between the number of visits per

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The AFC managers have been assuming that there is a correlation between the number of visits per month that a member makes to the center and the revenues provided by that member. Is there evidence in the data that this might be true for the population of all members?
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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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