The alliance purpose can affect which governance structure is optimal. Compare a pharmaceutical R&D alliance with a

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The alliance purpose can affect which governance structure is optimal. Compare a pharmaceutical R&D alliance with a prescription -drug marketing agreement, and recommend a governing mechanism for each. Provide reasons for your selections.

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Strategic Management Concepts

ISBN: 978-1259384073

2nd edition

Authors: Frank Rothaermel

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Question Posted: Dec 12, 2014 10:35 AM

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The alliance purpose can affect which governance structure is optimal. Compare a pharmaceutical R&D alliance with a

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Strategic Management Concepts

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