The Auto Company of America (ACA) produces four types of cars: subcompact, compact, intermediate, and luxury. ACA

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The Auto Company of America (ACA) produces four types of cars: subcompact, compact, intermediate, and luxury. ACA also produces trucks and vans. Vendor capacities limit total production capacity to at most 1.2 million vehicles per year. Subcompacts and compacts are built together in a facility with a total annual capacity of 620,000 cars. Intermediate and luxury cars are produced in another facility with capacity of 400,000; and the truck/van facility has a capacity of 275,000. ACA's marketing strategy requires that subcompacts and compacts must constitute at least half of the product mix for the four car types. The Corporate Average Fuel Economy (CAFE) standards in the Energy Policy and Conservation Act require an average fleet fuel economy of at least 27 mpg.
Profit margins, market potential, and fuel efficiencies are summarized as follows:
Fuel Profit Margin ($/vehicle) Market Potential Economy (mpg) Type (sales in '000) Subcompact 150 600 40 Compact 225 400

a. What is the optimal profit for ACA?
b. What is the pattern in the optimal allocation?
c. How much would optimal annual profits drop if the fuel economy requirement were raised to 28 mpg?

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Management Science The Art Of Modeling With Spreadsheets

ISBN: 1301

4th Edition

Authors: Stephen G. Powell, Kenneth R. Baker

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