The B&E Cooling Technology Company, a maker of automobile air-conditioners, faces a three-year deadline to phase out
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• Option 1. Retrofit the plant now to adapt the absorption chiller and continue to be a market leader in cooling technology. Because of untested technology on a large scale, it may cost more to operate the new facility while personnel are learning the new system.
• Option 2. Defer the retrofitting until the federal deadline, which is three years away. With expected improvement in cooling technology and technical know-how, the retrofitting cost will be cheaper. However, there will be tough market competition, and the revenue would be less than that of option 1.
The financial data for the two options are as given in Table ST7.3.
TABLE ST7.3
(a) What assumptions must be made to compare these two options?
(b) If B&E's MARR is 15%, which option is the better choice based on the IRR criterion? MARR
Minimum Acceptable Rate of Return (MARR), or hurdle rate is the minimum rate of return on a project a manager or company is willing to accept before starting a project, given its risk and the opportunity cost of forgoing other...
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