The Coca-Cola Company is organized geographically and defines reportable operating segments as regions of the world. The following information was extracted from Note 19 Operating Segments in the Coca-Cola Company 2010 Annual Report:

Required
1. Use an electronic spreadsheet to calculate the following measures for each of Coca-Cola's operating segments (excluding Bottling Investments and Corporate):
Percentage of total net revenues, 2009 and 2010.
Percentage change in total net revenues, 2008 to 2009 and 2009 to 2010.
Operating income as a percentage of total net revenues (profit margin), 2009 and 2010.
2. Determine whether you believe Coca-Cola should attempt to expand its operations in a particular region of the world to increase operating revenues and operating income.
3. List any additional information you would like to have to conduct your analysis?

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Infomation about our Company's operations by opera ting segment for the yea rs ended December 31, 2010, 2009, and 2008, b as follows (in millions): Bottling Eurasia & Africa Europe America America Paific Investments Corporate Eliminations Consolidated North 11,140 $4,941 (1,688) (1,688) 2,048 8,449 1,000 identifable operating assets 32,793 (1 ,846》 2,946 income $ass before income taxes identifiable operating assets 1,701 10,941 5,809 Operating income gas) Depredation and amortzation (844) 10845 | 19 AB 17 33 33 25 43 36施15 90-990 31 49 55 36 81 ,9 16 55 93- su-su 31 8 17 34 5 2) 9 5 1 5 437 3883 5) 9 7 16 | | 400 71 2 198 ,4 42 -27 20 79 | | 24 195 980 140 /20 200 _-agg 49 1,2 &J swi zio 찌뺀-01 1 9 82 12 101-53 34 87 997二95 996 92 8 9 | 750翫58--78 (1 72 77 $3 32 $25 and _ _ 105 33 ,00灩33- pos ass 201 3G--32 2 6 7 014 68 195 6 201 125 | | 69 102 26 30 56 980--31 18 000 2 2 ”| 77 220 197 10 || 27 10 55 31 70-35 92 27 34二26 996 3% 67