The environmental Guidelines of Lufthansa Airlines state:
Environmental protection is a high priority goat-Protecting the environment is an expression of corporate responsibility. We aim for constant improvement-We adhere to regulation. However, we want to do more: we employ the best available technology within the limits of our economic possibilities to continuously reduce the negative impact of our activities on the environment.
The Lufthansa balanced scorecard has the following perspectives and performance measures:

Required:
1. Explain why Lufthansa might not have included measures that address its environmental goals in the scorecard?
2. Suggest some measures that Lufthansa might if it were to have a fourth perspective for social and environmental performance.

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Shareholders Employees Customers • Customer loyalty. • Quality image. • Employee engagement • Profitability • DCF yield. Sales growth • Management qualities Service culture Global presence