The fact that 97 percent of American youth ages 12 to 17 play video games is not

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The fact that 97 percent of American youth ages 12 to 17 play video games is not much of a surprise, but more than a few nongaming adults might be surprised to learn that game playing might not be quite the social and civic catastrophe it is sometimes made out to be. A recent study by the Pew Internet & American Life Project puts a least a few cracks in the stereotyped image of gamers being loners who live out violent fantasies while learning few if any skills that could make them positive members of society.45
Your task: Imagine that you're on the public relations staff at the Entertainment Software Association (ESA), an industry group that represents the interests of video game companies. You'd like to share the results of the Pew survey with parents to help ease their concerns. Visit real-timeupdates.com/bct, click on "Student Assignments," Chapter 7, and then Case 18. Download this PDF file, which is a summary of the Pew results. Find at least three positive aspects of video game playing and write a brief message that could be posted on an ESA public affairs blog.
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Excellence in Business Communication

ISBN: 978-0136103769

9th edition

Authors: John V. Thill, Courtland L. Bovee

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