The famous Widget Company uses simple exponential smoothing to forecast the demand for its best-selling widgets. The company is considering whether it should use α = .1 or α = .3 for forecasting purposes. Use the following data for daily sales to arrive at a recommendation:

Develop an Excel spreadsheet to answer the following questions.
a. For the first seven days of data compare the absolute deviation for forecasts using α = .1 and α = .3. Start with A0 = 33. Which method is best?
b. Use the second week of seven days of data (days 8 to 14) to make the same comparison.
Use A7 = 32 for both methods. Which method is best now?
c. What does this example illustrate?

a-9466369 3223442 Day 8 9 10 01234 5769634 31 4 4 3232 0 D-1234567