The following describes how FedEx used a customized strategy to successfully target the Latin American market?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:06 AM

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The following describes how FedEx used a customized strategy to successfully target the Latin American market?

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In the late 1990s FedEx was not nearly as well known in Latin America and the Caribbean as it was in ...View the full answer

Consumer Behavior Building Marketing Strategy

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